About Align Amarillo

The City of Amarillo and Amarillo Economic Development Corporation (AEDC) have engaged Avalanche Consulting and Community Development Strategies (CDS) to facilitate the strategic planning process for Align Amarillo – a new strategic economic development initiative for the city and region.

The main goal for this economic development strategy is to develop a shared, community-wide vision for Amarillo’s future and identify a clear, actionable strategy to help the city achieve this vision. The strategy will work to align public and private organizations throughout the city and build the resources necessary to help businesses and residents succeed in Amarillo.

Listening to Amarillo stakeholders is critical to developing a shared vision that is inclusive of the entire community – aligning local resources to serve all residents and all businesses. Throughout the strategic planning process, the consulting team will be engaging the citizens of Amarillo through focus groups, interviews, an online survey, and public meetings. The strategy will also be guided by an Advisory Committee comprised of leaders from a diversity of public sector, private sector, nonprofit, and educational organizations.

The seven-month strategic planning process will be completed in June 2017 and includes two phases:

1: Discovery – During Phase 1, the consulting team will actively engage with Amarillo stakeholders to understand the community’s strengths, challenges, and broad vision for the future. While listening to community voices, the consulting team will also conduct an in-depth data analysis and benchmarking of trends in the city and region, including a real estate and tax generation assessment, economic and demographic analysis, and target industry update. 

2: Economic Development Strategy – During Phase 2, the consulting team will develop an Econoic Development Strategy for Amarillo. The Strategy will first set a vision for the community – developed from the perspectives and aspirations expressed by citizens, businesses, and leadership throughout the planning process. The Strategy will be holistic in nature – identifying clear, actionable tactics to help all of Amarillo build towards the vision. This will include aligning the activities of the City of Amarillo, AEDC, educational institutions, and other partners.